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Marketplace Realities
Carrier Performance Matrix
What it Will Take
Improving Customer Service
Marketing to Existing Customers
Power of marketing through B2B POS
Suggestive Selling
Suggestive Selling Stats
Carrier Commission Compensation
Employee Commission Compensation
B2B is a Committed Partner

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The wireless industry has become one of the fastest growing segments over the last ten years. It has enabled immediate connectivity between people worldwide, while freeing them from the constraints of wires. It has brought a new element of excitement into consumer's lives. It has offered new business opportunities through the creation of independent wireless retail dealers who can offer exclusive or multi carrier products to consumers. While currently in the expansion stage, the wireless retail business is about to move into the consolidation stage. Just a few years ago wireless dealers needed only to open a store that sold cell phones and the rest would pretty much take care of itself. That is how easy it was. Today wireless retail has become a highly competitive market and the owner's primary focus has shifted to putting together a business plan which will outline the tools and strategies necessary to survive in this very profitable market.

Business operation was often overlooked by wireless dealers. Owners performed most tasks manually and therefore had a very poor knowledge of their business. They spent hours completing tasks that should have taken minutes with proper tools. Multi store owners had even a tougher time as they ran between stores trying to keep the boat afloat. They would run their business on paper, use Excel files or purchase a generic POS software program and try unsuccessfully to adapt it to wireless retail business logic.

The need became very clear for a wireless management system which would allow owners to run all aspects of their business online, giving them real time access to their data. B2B Soft identified that need over seven years ago and invested in technology which would allow wireless dealers to:

  • Control inventory and POS transactions
  • Handle employee and carrier commissions
  • Market and offer customer service to the existing client base
  • Streamline the activation process and more
That is how Wireless Standard was born. Today it is the industry's premier business solution. It is utilized in thousands of retail locations nationwide. As carriers ask more from dealers, the Wireless Standard development team ensures that new features and adjustments are delivered to our client base ahead of time.
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